Okay, ladies (and gentlemen), it's time to get in formation on your Peloton bikes!
On Tuesday (November 10), it was announced that Beyoncé has teamed up with the exercise equipment and media company to form a multi-year partnership to commemorate Homecoming season at Historically Black Colleges and Universities (HBCUs).
As a way to celebrate HBCUs' homecoming season, especially since most of this year’s homecoming celebrations will be virtual due to COVID-19, Beyoncé and Peloton "worked closely to create a series of themed workout experiences to page homage to HBCUs most cherished time of the year and to help extend Homecoming to Peloton members via classes across multiple fitness categories, including indoor cycling, running, strength, bootcamp, yoga and meditation."
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” the legendary entertainer said in a statement. “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”
Additionally, through Peloton’s app, Queen Bey and Peloton are gifting two-year Peloton Digital memberships with a full library of fitness classes to students at 10 HBCUs, including Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University and Wilberforce University.
Peloton also plans to "build on its relationships" with each of the HBCUs to "pursue long-term recruiting partnerships at both the internship and undergraduate levels."
"Beyoncé's commitment to empowerment and artistic expression is an inspiration to the entire Peloton community," said Peloton's Head of Music Gwen Bethel Riley. "It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our members will love."
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