It appears that the Carter family has caught the exercise bug. Days after Beyoncé collaborated with Peloton to support HBCU students, Jay-Z has teamed up with a fitness company of his own. The Brooklyn legend will join climbing machine start-up, CLMBR, as an investor. The soon-to-be released machine will help simulate mountain climbing in a home setting. Similar to Peloton, the home system will also feature instructor led classes.
"Vertical climbing has been known to be an incredibly efficient total body workout without impact. In addition, it puts your body in a neutral spine alignment, which is important for me as an athlete," the GRAMMY winner said.
"I'm excited to be part of this team and look forward to sharing this fun and powerful workout with the world."
Jay-Z is the latest in a line of public figures who have joined the CLMBR movement. Tennis champion Novak Djokovic, YouTube Co-Founder Chad Hurley and Beyoncé's personal trainer Marco Borges have invested in CLMBR.
"We are excited to work with JAY-Z and Novak to bring the best modality in fitness to consumers," CLMBR CEO Avrum Elmakis said
"Unlike bikes, treadmills, and rowers, CLMBR has less impact on the joints while providing the most efficient calorie burn per minute of any machine in the marketplace. CLMBR disrupts the way that people work out and offers something new in a segment that has not seen a lot of meaningful innovation, and I'm excited to share the machine with consumers around the world as we become the leader in the connected fitness market."
CLMBR will begin rolling out products in 2021, but the company is accepting pre-orders now.
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