Inspired by his love of tequila, Travis Scott has partnered with Anheuser-Busch to launch his very own hard seltzer called Cacti.
"CACTI is something I'm really proud of and have put a ton of work into," he said.
"The team [and I] really went in, not only on getting the flavor right, but on thousands of creative prototypes on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world. We always try to convey a feeling in our products. I'm a big fan of tequila so I came at it from that angle, too. I'm really excited to put this out in 2021 and see other people be able to enjoy it."
Cacti is one of Scott's many power moves this year. Throughout 2020, he has wowed fans and industry insiders with his ability to build partnerships with some of the world's biggest brands. Most notably, he teamed up with McDonald's to build his own combo meal while designing new merchandising for the fast-food chain. More recently, he linked up with Sony to star in ads for their highly-anticipated Playstation 5 release.
While building his business portfolio, Scott has been steadily releasing new music. Riding the success of "Highest In The Room" into the new year, Travis Scott has scored big with number one hits like "Franchise" and number one albums like Jackboys. His label, Cactus Jack, has also propelled the success of Don Toliver.
Moving into the new year, expectations for the bestselling artist are sky-high. Two years removed from his Astroworld album, Scott will likely release a new project along with his own hard seltzer. Cacti will hit the shelves of a store near you in spring 2021.
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