Fresh off of selling TIDAL to Square Inc. and Jack Dosey for nearly $350 million, Shawn "Jay-Z" Carter has made his embarked on his next entrepreneurial journey. Carter has reportedly invested in the growing digital marketplace known as Bitski. Self-described as the "Shopify for NFTs," Bitski has earned $19 million during its first round of funding.
“We’re excited to announce our Series A raise today! Bitski is grateful to be backed by a brilliant team of investors that support our relentless efforts to evolve the way we interact with digital content,” the company tweeted.
The GRAMMY winner is not the only high-profile entrepreneur to invest in the growing marketplace. Tennis champion Serena Williams, Roc Nation Co-Founder Jay Brown and Endeavor Ari Emmanuel have all invested in Bitski. Bitski has also established partnerships with Jacksonville Jaguars Quarterback Trevor Lawrence, Adidas, WWE and streetwear brand Staple.
In addition to investing in Bitski, Carter has also filed a trademark for 2/J. The mysterious imprint is described as an “entertainment [service] in the nature of creation, development, and production.” At this time, it is unclear why the bestselling co-author would want his production or development company when one already exists within Roc Nation. However, he has recently locked in a deal with Michael B. Jordan to produce a limited series looking deeper at the life of Muhammad Ali and his relationship with civil rights icon Malcolm X.
Elsewhere, Jay-Z recently sold half of his champagne brand to LVMH. He also invested into the thriving fitness company, LIT Method. Tomorrow, he may just find another multi-million endeavor. It's all just a day in the life of Jay-Z.
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