Photo: Getty Images
A major fast-fashion company is facing criticism for choosing a white woman to model an Afro hair piece on its website.
On Friday (September 16), screenshots from the SHEIN website emerged of a white model wearing an Afro-textured bun, which swiftly drew backlash on social media.
"SHEIN is selling Afro buns now," a Twitter user wrote alongside a picture of the model. "It’s in their “period aah period ugh” section."
Images of the white model sporting the drawstring hair accessory listed as a "short curly synthetic hair bun" were scrubbed from SHEIN's website by Sunday (September 18) afternoon, REVOLT reports.
However, the move to remove the photos didn't stop social media users from discussing the controversial marketing.
"Y’all keep supporting Shein, Fashion Nova, Pretty Little Thing, etc when it is known they steal from Black artists," one Twitter user wrote.
"Now...who approved this?" another questioned.
On SHEIN's site, several other hair pieces and wigs that mimic Black textures and styles appear to be modeled by Black people or a mannequin head, per REVOLT.
It is not clear if other hair accessories were previously modeled by white women and removed.
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